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Republican Online Strategist Pegs The Get-A-Clue Meter

August 30th, 2007 by Steve

I thought it would take some time before someone scored higher on the Political-Get-A-Freakin’-Clue Meter than South Carolina’s Miss Teen contestant Caitlin Upton.

Former Bush-Cheney 04 webmaster, former RNC eCampaign director and self-described Republican online strategist Patrick Ruffini just pegged out the meter, though.

Just the title of this blog entry raised the needle into the Get-A-Clue range: Online Advantage: Romney. Here’s how the entry starts:

You know that when a campaign puts the words, “Yes, we’re serious” in a campaign e-mail, it’s gonna be good.

Mitt Romney’s create-your-own-ad contest is exactly the kind of online innovation I’ve been waiting for out of the Republican candidates for President. The winning ad gets a real, live media buy. In other words, supporters are co-creating something of actual value and importance to the campaign. That’s meaningful, and supporters get that.

Here’s the final line:

Kudos to Team Romney. Now let’s see the Rudy, Fred, et al. counter, and start a spiral of online competition that will make the eventual nominee stronger.

It looks like the GOP’s online guru hasn’t checked Technorati, Google, MeetUp, Facebook or YouTube this election cycle.  If he did, he might note that some Congressman from Texas named Ron Paul is leading the pack and is the only GOP candidate who can be competitive with the Democrats online.

Posted in Tech, Culture, Ron Paul, Libertarian Movement

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